New Company Logo & Business Card Design - Monarch Branding

Stephanie recently contacted me to create a logo design as well as a coordinating business card design for her branding, promotions and marketing company based out of Los Angeles. Stephanie had a strong concept in mind in regards to the color palette used for her design and overall wanted a simply elegant design that was impactful without being too fussy. We had discussed the idea of possibly doing something related to butterflies since her company is named Monarch, but I wanted to do it in a clever way rather than looking too literal. With this in mind, I designed a few different concepts for Stephanie and below is the final design that she selected. Using a deep espresso brown tone and a striking marine blue tone the design features a very sleek and modern font style coupled with a slightly whimsical flourish design that has a lovely butterfly resemblance. Stephanie absolutely loved the final logo design and I truly love the way it turned out as well. For her business cards, I wanted the logo to take center stage and just embellished the central design with a fashionable border of a damask inspired pattern to complete the look.